2nd Generation Capital, LLC is a classic merchant banking firm serving as principal, agent and advisor in transactions related to business investments. 2ndG was formed in 1994 to meet second-generation family shareholder needs for liquidity, growth financing, and ownership transition services. Over the years, those services have evolved to include not just merchant banking but also advisory and investment banking services, provided through our subsidiary, 2nd Generation Financial, which is a licensed broker-dealer. As a boutique firm, one of our principals is involved in every engagement, providing the personal service you deserve.
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