L’ATTITUDE VENTURES (LAT VC) invests in early-stage US Latino led and owned businesses with high-growth market opportunities capturable through technology. LAT VC addresses a troubling economic cost to our country: the underfunding of Latino entrepreneurs. LAT VC is led by global executive, Sol Trujillo, the first US-born Latino to lead a Fortune200 company, who has long underscored the economic importance of Latinos in the US.
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