Sterling Road

Venture Capital Investor Investment Firm

Sterling Road is focused on startup investing through founder coaching. They provide capital and support to help startups build from idea to IPO. Over a course of three months, they offer coaching to founders before making an investment of $150k to $250k, depending on the stage of the startup. After the investment, they continue to provide coaching, fundraising introductions, hiring assistance, and additional capital for later rounds. Since 2017, they have been helping startups go from an idea to millions in revenue, focusing specifically on B2B companies in the US and Canada.

Firm Investment Focus

Investment Stages

Pre-Seed
Seed
Series A

Focus Areas

Business Services
Software & Internet
Education & Training
Recent Activity

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