Tercera

### IntroductionTercera is an investment and advisory firm specializing in the $460B cloud professional services market. Their mission is to empower the people and businesses that make technology work. They focus on supporting founders driving the Third Wave of cloud computing to scale faster, providing the necessary capital, counsel, and connections needed to capture significant market shares.### Goals and PhilosophyTercera believes in a people-first approach, emphasizing that investors have often overlooked people-based businesses. The firm aims to shift this narrative by supporting those who drive technology rather than just focusing on products. Their experienced team has built successful service businesses, recognizing the importance of leadership, innovation, and operational excellence in achieving sustainable growth.### Investing ThesisTercera operates as a growth equity firm that primarily invests in IT professional service firms leading the transformation of cloud computing. Their investment strategy is founded on four primary criteria:- **People-first**: They prioritize businesses that empower individuals in technology roles.- **Growth-focused**: They aim to coach and support founders in setting ambitious goals.- **Founder-led**: Tercera invests in founded-led companies with the intention of taking minority stakes to help them scale past $100M.- **Cloud-driven**: The firm is dedicated to the evolving ecosystems and service firms within the cloud computing industry.They provide comprehensive support through their capital, counsel, and connections, emphasizing leadership, solutions, corporate strategy, and partnerships.