WILsquare Capital LLC is a private equity firm focused on businesses in the Midwest and South, specializing in the lower-middle market by providing equity capital and operational expertise. The firm emphasizes accountability and dependability in its partnerships, with partners having over 20 years of experience in private equity and business ownership. Their goal is to assist businesses in achieving growth and success while preserving the legacy of their owners.### Investing Thesis:WILsquare Capital targets companies with the following attributes:- **Business Criteria:** Strong market position, identifiable barriers to entry, long-standing customer relationships, high return on customer acquisition, and located in the Midwest/Southern U.S.- **Financial Criteria:** EBITDA between $3mm to $10mm, EBITDA margins of �10%, positive cash flows, and low to moderate ongoing capital expenditures.- **Industries of Interest:** Business services, technology infrastructure/services, differentiated distribution, niche manufacturing, and internet/catalog-based enterprises.- **Growth Opportunities:** Increasing sales presence, access to alternative sales channels, new product development, and industry buildup through add-on acquisitions.For more details, visit [WILsquare Capital Website](https://www.wilsquare.com/).
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